The best demos know they’re talking to the right audience. They achieve this by pre-qualifying leads.

Pre-qualifying a lead is important for any kind of demo. It helps establish:

• If the prospect fits your ideal buyer profile
• If your product can solve their problems
• If it’s worth following up with the prospect

One simple way to qualify leads is in the sign-up process. 

As with Usetiful, once you arrive at Canva’s Enterprise homepage, there are two clear CTA’s below the headline and copy: Contact Sales or Watch Demo. To watch the demo, prospective clients are asked to complete a form, to ensure that certain criteria align with what the product offers i.e. that they’re pre-qualified leads.